Effectively presenting your property is the key to maximising your sales price. It all comes down to presentation and first impressions for buyers will last. During a sales campaign there is a lot to consider, however impressing buyers early within the campaign is critical; especially within a rapidly moving market.
We are currently experiencing a significant jump in buyer enquiry and strong offers are being received early in a property’s campaign; especially if the property is presented well. Let’s delve into why this is the case and why now is a great time to sell.
Why open houses are critical in this market?
Well-presented properties are currently receiving strong interest from buyers. We are seeing buyers strongly compete for well-presented ‘ready to move in’ properties; keen to start enjoying their new lifestyle. The correct presentation combined with the right atmosphere will set the scene for the property feeling “just right”, and for buyers to connect emotionally with the property.
What can you do to get your open house right?
Presentation is key and there are many things you can do to get this right. Major works might not be within your budget, but minor changes can make a significant difference. We recently met with Shonah who shared with us the following tips and tricks to get your house prepared for an open inspection.
De-clutter and ensure your home is clean and tidy. Clean driveways and pathways, and remove any rubbish from the exterior. Weed and mulch the garden beds and prune trees and shrubs close to the property to maximise natural light.
Natural light and the sense of space is critical. To enhance the feeling of spaciousness, clean and open curtains and blinds to let in natural light. Clean windows and ensure flyscreens are well maintained. Also think about removing any items that may look uninviting or deter buyers.
Replace any blown lights and ensure all lights are switched on prior to the open house. Remove cobwebs and dust from both inside and outside the home.
If needed, store some furniture away from the property to open up rooms and hallways and ensure rooms appear as spacious as possible. Even consider renting short-term storage during the campaign to store any excess furniture.
Remember, it’s important to stop thinking of the property as “your home”, but rather a “house to sell”. If buyers see other interested parties at an open home, they may become more motivated themselves, as they can see healthy competition.
The sense of smell can be very powerful when you are aiming to create an emotional connection between your home and buyers. Freshly baked bread and brewed coffee may lead to a feeling of warmth and comfort, however remember to keep any scents subtle; to not overly affect those with allergies. An unlit open candle in the main living area can be just as effective. Also consider the food you cook in your kitchen prior to any open house, as strong smells may linger in your home for hours, or even days.
If you have pets, arrange for someone to look after them during the day of the inspection, and ensure there are no animal droppings left behind.
But what if your property is not quite ready?
It is so important to get the presentation of the property right. With the increase in buyers looking for well-presented ‘ready to move in’ properties, it is always recommended to invest the time to present your property in its best possible light.
Remember, you do not want to achieve just a “market price” sales result. Ideally, you want several motivated buyers to fall in love with your property, to then maximise your sales price.
If you are finding it difficult to know where to start, speak with Mark who can help with information on what buyers may notice about your property. Often the ‘to-do’ list may seem overwhelming, but speaking with a local professional can set your mind at ease.
With Mark being one of Mildura’s most trusted, award winning Real Estate Agents, he is well placed to provide you with an accurate appraisal based on his years of local experience. He’ll thoroughly guide you through the sales process and help you take advantage of this opportune time in the market.
Get in touch with Mark today at mark.thornton@oneagencymildura.com.au
